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Big Freakin' Surprise: Cocoa Krispies Aren't Supervitamins

By Lauren at Parenting.com on Thursday, November 5, 12:49 pm EST

Wouldn't it be awesome if the sugar-coated cereals our kids beg us to serve boosted their immune systems and helped them fight off sickness? (And did the laundry and dishes?) That's what Kelloggs was claiming on their cereal boxes (minus the laundry and dishes part), by slapping a huge banner on their Cocoa Krispie box that read "NOW HELPS SUPPORT YOUR CHILD'S IMMUNITY." The FDA supported the claim because vitamins A, C and E technically can boost your immune system, but health experts were (duh) skeptical and several lawsuits were filed.

Now, Kellogg's has scrapped the whole claim. So though the erroroneous boxes will still be on shelves for a few months while supply runs out, there won't be any more printed. (Maybe you should buy a box -- it might be a collector's item someday. Hello, e-bay!)


Member Comments
No kidding
11/9/2009 at 12:52 pm
My son seldom watches TV with commercials, but there is one show on YTV that he does watch, and one of the commercials was for Fruit Loops or something like that. It said something about making kid's tummies happy because it has fibre, and immediately he thought it was healthy (he's 5). I nipped that in the bud quickly. I cannot believe the gall of these companies to promote sugary junk as healthy food. I can add Benefibre to a bowl of sugar, but that won't make it nutritious.


This is bad, but what's in the cereal is even worse
11/9/2009 at 12:57 pm
I blogged about this last week. (Cereals Put Out the Red Light: http://naturalaspossiblemom.com/2009/badcereal) The bigger problem is that so many of these cereals have so much sugar, artificial colors, and preservatives that they aren't quite food anymore. Plus, researchers found that the worst-for-kids cereals are also the ones that are advertised most. And the kids who eat the worst cereals are far more likely to be obese. I know it's really hard to shop sometimes, but I'd love to see parents take the time to read the study cited in my blog post, and to read Yale’s Rudd Center for Food Policy and Obesity's ranking of cereals based on sugar, fiber, etc. Then they might make better informed decisons. --KB


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