It's official: Baby Einstein DVDs are not magic brain expanders, as many parents were led to believe.
Read No Einstein in Your Crib? Get a Refund (New York Times)
From the article:
"Last year, lawyers threatened a class-action lawsuit for unfair
and deceptive practices unless Disney agreed to refund the full
purchase price to all who bought the videos since 2004. “The Walt
Disney Company’s entire Baby Einstein marketing regime is based on
express and implied claims that their videos are educational and
beneficial for early childhood development,” a letter from the lawyers
said, calling those claims “false because research shows that
television viewing is potentially harmful for very young children.”
The letter cited estimates from The Washington Post and Business Week that Baby Einstein controlled 90 percent of the baby media market, and sold $200 million worth of products annually.
The letter also described studies showing that television exposure
at ages 1 through 3 is associated with attention problems at age 7."
Disney, who owns the Baby Einstein brand, announced that they would allow an exchange or a refund of their products. (Visit Baby Einstein.com for the detailed instructions.)
So -- who has Baby Einstein DVDs at home? Did you watch them
often, and did you think they were educational? What do you think of
the charges of "unfair and deceptive practices" against Disney?