Those mom-coupon sites confuse me too. The thing for me is, the coupons in the paper are usually for name brand stuff, and I usually only buy generic brand stuff. I've compared, and even with the coupon, the generic is usually cheaper. My kids can't tell if their Mac n Cheese is the kind that claims to be "The Cheesiest!" or not. Plus, I don't have the time or patience to haul my three kids all over town going from store to store to get a good deal on one thing at one store, another thing at another store. Maybe I'm totally not getting the coupon thing and if I just tried a little harder I'd really be saving my family all kinds of money. For right now, I'm not convinced.